For Gabriel Weinberg, the founder and CEO of privacy-focused search engine DuckDuckGo, our growing tech skepticism recalls the early 1900s, when Upton Sinclair’s novel The Jungle revealed the previously unexamined horrors of the meatpacking industry. “Industries have historically gone through periods of almost ignorant bliss, and then people start to expose how the sausage is being made,” he says.
Just before DuckDuckGo’s entrance sits a welcome mat that reads, “COME BACK WITH A WARRANT.”
“You can run a profitable company — which we are — without [using] a surveillance business model,” Weinberg says. If he’s right, DuckDuckGo stands to capitalize handsomely off our collective backlash against the giants of the web economy and establish a prominent brand in the coming era of data privacy. If he’s wrong, his company looks more like a last dying gasp before surveillance capitalism finally takes over the world.