What Does It Mean When a Product Is ‘Amazon’s Choice’?

Amazon appears to have recognized the value of human-made recommendations lately. In October the company began inserting editorial content from outside publications into search results. “Our goal is to help customers on Amazon with product research and discovery, by bringing them helpful content from third-parties,” a spokesperson for Amazon said. It also helps shoppers stay on Amazon’s site, rather than, say, going to Google for shopping advice.

Read more: https://www.wired.com/story/what-does-amazons-choice-mean/

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