Google solves 49% of searches without a click

Brad Fishkin writes:

In December of 2018, Google’s CEO, Sundar Pichai, was asked a set of questions by the United States Congress. His responses left… a lot… to be desired.

According to Jumpshot*, in Q1 2019 Google’s US web search engine:

  • Received 150+ Billion searches
  • Solved 48.96% of those searches without a click
  • Sent 7.2% of all search clicks to paid results
  • Sent 6.01% of all searches (~12% of search clicks) to websites owned by Alphabet, Google’s parent company
  • Directed a click to non-Alphabet-owned websites (aka, the rest of the web) after 45.03% queries

Read more:

https://sparktoro.com/blog/how-much-of-googles-search-traffic-is-left-for-anyone-but-themselves/

https://searchengineland.com/49-of-all-google-searches-are-no-click-study-finds-318426

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