Google says “When it comes to ranking results, BERT will help Search better understand one in 10 searches in the U.S.”

Google just announced what they’re claiming to be a major improvement in query handling which will result in a big jump in their ranking Read the article here: Understanding searches better than ever before

With the latest advancements from our research team in the science of language understanding–made possible by machine learning–we’re making a significant improvement to how we understand queries, representing the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.