63% of Consumers Don’t Know How Search Results Are Categorized

BrandVerity, an online brand protection company, found that 63% of consumers believe SERPs are ranked by either relevance or advertising spend, or they simply “don’t know” how results are ranked.

Only 37% of consumers understand that search results are ranked based on a combination of relevance and advertising spend. Though 31% say search engines aren’t doing a good job of indicating which results are ads.

Read more: https://www.searchenginejournal.com/63-of-consumers-dont-know-how-search-results-are-categorized/338129/#close