Google confirms Nov. 2019 Local Search Update

Google has now confirmed the numerous reports of a local search update that began in early November. The update is related to Google “making use of neural matching as part of the process of generating local search results,” Google said via the @SearchLiason twitter account.

What it means. Neural matching allows Google to better understand when users’ queries have local search intent even when the business name or description aren’t included.

Read more: https://searchengineland.com/google-confirms-nov-2019-local-search-update-325860