Google dedicates almost half of the first page of results to its own products

By Leon Yin and Adrianne Jeffries conducted a study on Google SERPs. Here are some observations:

We examined more than 15,000 recent popular queries and found that Google devoted 41 percent of the first page of search results on mobile devices to its own properties and what it calls “direct answers,” which are populated with information copied from other sources, sometimes without their knowledge or consent.

When we examined the top 15 percent of the page, the equivalent of the first screen on an iPhone X, that figure jumped to 63 percent. For one in five searches in our sample, links to external websites did not appear on the first screen at all.


Read more: https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors