DuckDuckGo’s CEO doesn’t see search as the endgame for the company

Interesting article about DuckDuckGo and privacy — DuckDuckGo’s surprisingly simple plan to make the internet more private

Some quotes that stood out to me:

DuckDuckGo has been on a tear the last couple of years. In mid-2018, the company’s data showed it was getting about 18 million searches a day; now that number’s pushing 100 million.

DuckDuckGo’s CEO Gabriel Weinberg says:

And I think a common definition is, “Privacy is protecting your personal information.” I do not think that’s the right definition, to be clear.

I think the definition is a little more abstract, but wider than that, which is: It is protecting your personal autonomy. And the flip side of that is, it’s protecting you from not being coerced to make decisions you wouldn’t otherwise make. And when you think about it from that perspective, all sorts of things relate to privacy. The filter bubble and misinformation, where you’re getting presented with information trying to coerce you based on your personal attributes, that is a privacy violation that people don’t often connect with privacy. Same with commercial exploitation. So you can be coerced in a lot of different ways. And our solve for that, generally, is to give people solutions to not only protect their personal information, but to make it so they’re not really trying to be manipulated online.