Google now has a little competitor, built on the principle of user privacy. Duckduckgo.com describes itself as “the search engine that doesn’t track you”. It opts not to personalize your search results. The company’s mission statement says: “At DuckDuckGo, we believe the Internet shouldn’t feel so creepy and getting the privacy you deserve online should be as simple as closing the blinds. Our app provides the privacy essentials you need to seamlessly take control of your personal information as you search and browse the web, no matter where the Internet takes you.”
The site has grown steadily since its inception, going from an average 79,000 daily searches in 2010, to 23.5 million daily and more than 22 billion total searches as of now. Some of this growth has been because f DuckDuckGo’s partnerships with browsers like Mozilla Firefox and Apple’s Safari. It has also partnered with many Linux operating systems, and has native apps for both Android and iOS.