Danny Sullivan looks at how search has changed over two decades

From 2016, a great overview of how search has changed our lives.


If you needed an answer, you turned to people like a teacher, a professional, a best friend or a librarian. Sure, there were also tools to use: libraries, library catalogs, yellow pages and professional databases like LexisNexis. But for most people, getting an answer to many questions meant asking others.

Enter search engines, our new best friends that seemed to have an answer for anything we needed. They revolutionized how we gather information in the way the smartphone changed how we communicate — yet unlike the smartphone, search has been a quiet revolution. Perhaps it seemed so natural that we didn’t think to be in awe of the profound change it delivered.

Read more: https://searchengineland.com/10-big-changes-search-20-years-covering-246421