I’ve said this so many times in my career: search is a human-based and subjective system upon which we layer as much objectivity as possible. But it’s still built for people….
Search is about searchers, and searchers are human beings. Even as we use computer science to improve each component of a search engine, it’s important to think about search as a whole from a human perspective. Searchers use search engines as a means to satisfy an intent, and search engines serve searchers by delivering utility as a return for the effort they invest into the search process. Framing search in these terms is the first step towards delivering effective and delightful search experiences.