Amazon News: Retail Giant Uses Website Search Engine To Direct Consumers To Its Own Products

The age old conflict for commercial search teams. Optimize for short-term revenue, or optimize for long-term even playing field….

This change to the search engine’s algorithm had been contested internally within the company and was implemented in late 2018. In addition to showing customers the best-selling and most-relevant products on the site, it also shows the customers which products would profit Amazon, which could include Amazon’s own products over competitors. 

Amazon’s retail businesses in Seattle supported the change, the Journal says, while the company’s search team was against it. Some lawyers at the company also scrutinized the suggestion, as they believe it would draw attention from anti-trust regulators. 

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