Some insights into Google’s knowledge graph and how it is leveraged to surface content for relevant queries.
Sometimes Google Search will show special boxes with information about people, places and things. We call these knowledge panels. They’re designed to help you quickly understand more about a particular subject by surfacing key facts and to make it easier to explore a topic in more depth. Information within knowledge panels comes from our Knowledge Graph, which is like a giant virtual encyclopedia of facts. In this post, we’ll share more about how knowledge panels are automatically generated, how data for the Knowledge Graph is gathered and how we monitor and react to reports of incorrect information.